ZingBrain AI offers multiple recommendation sections with unique logic to fully personalize the lobby based on player preferences. By calculating the Discovery Score, which reflects each player's tendency to try new games, we adjust new offers to enhance their active portfolio and increase GGR, ensuring the casino and sportsbook main pages are as dynamic as Spotify, Netflix, and YouTube.
Unique Games per Player Uplift:
15
%
Smart Push
Casino managers can select and promote various casino games for different countries through personalized recommendation sections. Chosen games will be pushed to relevant players and rotated based on their reactions. This can include games from specific providers for discounts or branded games to feature prominently in the lobby.
GGR boost for promoted games:
40-1000
%
Depends on their popularity among players before the Smart Push
What's Inside
Knowledge base with 35k+ games, tagged by game types and 100+ features/mechanics
Collaborative filtering and post-processing techniques
Real-time adaptation based on player actions
Discovery Score for each player
Internal A/B testing tool
Profit Boost
Relevant game recommendations at the right time and place create long-term impact, trigger player discovery, and expand their gaming portfolio, thereby boosting key metrics and brand loyalty, while extending gaming sessions.
GGR uplift:
5-15
%
Across the brand
Recommendation-Driven Growth
Over time, players become accustomed to our recommendations and start using them more actively. After 6 months, up to 50% of all game openings in the casino occur through our main recommendation section.
Retention Through Loyalty
Personalization binds players to the casino, diminishing the likelihood of them switching to another casino that doesn't adapt to their preferences. This approach effectively reduces Churn while enhancing both Retention and LTV.
