Optimize provider costs inside personalized recommendation
ZingBrain AI lets operators set visibility priorities for providers and games, so personalized recommendations can support both player relevance and commercial efficiency.
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Operators can adjust the visibility of selected providers and games based on commercial terms, active campaigns, new game launches, or regional business goals.
Players still receive personalized recommendations. The model also understands which content should receive more or less exposure from a business perspective.
Without a commercial layer, the lobby follows pure engagement signals. Popular games grow more dominant while commercially important content gets less visibility.
Provider & Game Prioritization helps guide traffic toward more efficient games and providers without turning the lobby into a static promo board.
Set provider priorities and let AI balance them with player relevance automatically
Operators assign Very High, High, Neutral, Low, or Very Low priority to providers and games directly in the Backoffice.
Priorities can be set at a global level or configured separately for specific countries based on regional business goals.
Send clicks and game-card interactions back to ZingBrain AI to improve recommendations and reporting.
Teams can measure the impact of priority settings through A/B tests and analytics dashboards before scaling changes more broadly.
Five levels guide provider and game visibility inside recommendations.
Very High - Strong visibility boost for the most commercially important games or providers.
High - Moderate visibility boost for strategic content or active campaigns.
Neutral - Default personalized ranking without commercial adjustment.
Low - Reduced visibility for less efficient providers or games.
Very Low - Strongest visibility reduction for the lowest-priority content.
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How operators use Provider & Game Prioritization
From provider deal management to campaign support, the most common ways teams apply commercial controls to personalized recommendations.
Increase exposure for providers with better commercial terms and discounts.
Use different priority setups for different countries based on regional business goals and commercial priorities.
Boost selected games during active promotions without disrupting the overall personalized lobby experience.
Give new titles more visibility without manually rebuilding lobby sections.
Reduce exposure for providers with less favorable commercial terms to improve overall commercial efficiency.
Commercial control over recommendations, built for operators.
Managed directly in the Backoffice
The setup is managed directly in the ZingBrain AI Backoffice.
Casino teams can update provider priorities, set game-level overrides, create country-specific configurations, and reset priorities when campaigns or business goals change.
Controls include provider-level priorities, game-level overrides, country-specific configurations, a global default setup, and reset to neutral options.
Tested with real operators
We A/B test optimization logic with our partners before wide rollout. In tests across different operators, Provider & Game Prioritization shifted player activity toward higher-priority games while keeping global performance stable.
No degradation in turnover, GGR, bets, or retention.
In several tests, at least 15% of turnover and GGR shifted toward more commercially efficient games and providers.
From personalization to business-aware
Provider & Game Prioritization makes casino personalization more useful for operators. It does not replace player relevance with manual rules.
It adds business context to the recommendation model, helping the lobby stay relevant for players and more efficient for operators.
The result is a system where personalization and commercial priorities work together rather than competing with each other.
