Give every player a personalized shortlist of live and upcoming events to bet on.
ZingBrain AI brings personalization to sportsbook discovery. Instead of showing the same live and prematch events to every player, operators can create a personalized entry point where each user sees events that better match their betting interests.
ZingBrain AI analyzes player betting behavior, preferred sports, leagues, and live or prematch patterns to rank available events by relevance. Recommendations can be placed in high-traffic areas such as the homepage, top events block, in-play section, or a dedicated For You tab.
In live mode, dozens of active events compete for attention. Players scroll through sports and leagues before finding something relevant, creating friction. Personalized event recommendations create one clear entry point where each player sees events more likely to match their interests and lead to a bet.
ZingBrain AI learns player betting preferences and surfaces the most relevant events.
ZingBrain AI uses historical betting data to understand each player's preferred sports, leagues, event types, and live or prematch patterns.
Available live and upcoming events are ranked for each player. Events with higher relevance appear higher in the personalized section.
Recommendations slot into high-traffic areas such as the homepage, in-play section, or a For You tab, and improve over time with player click and bet feedback.
Send clicks and game-card interactions back to ZingBrain AI to improve recommendations and reporting.
Five ways teams use Event Recommendations
From personalized entry points to live betting discovery, here are the most common applications of Sports Events Recommendations.
Show each player relevant live and upcoming events on the homepage or in a For You tab, instead of relying on generic top events.
Recommend upcoming events based on betting behavior, country, language, and sports or league preferences.
Use A/B testing to compare standard event lists with personalized recommendations and measure the effect on bets, turnover, and GGR.
Help players quickly find live events they are most likely to bet on, especially when the in-play line is long and constantly changing.
Use event recommendations as a foundation for personalized sports, leagues, outcomes, accumulators, and bet discovery.
From generic browsing to personalized event discovery
Sports Events Recommendations adds a personalization layer between the player and the sportsbook offering, helping each user find relevant betting opportunities with less effort.
Instead of asking players to search through the same long event lists, ZingBrain AI surfaces live and upcoming events that better match their interests and are more likely to lead to a bet.
For operators, this means better discovery, stronger engagement, and a clearer path to scaling AI personalization across the sportsbook product.
